What is a Brand and How to Build Brand Value
Brand Strategy 101 Prerequisites None Brand Definition This is one of the most difficult words for people to explain to others. “Old English brand ‘burning’ of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).” (Oxford Dictionary) Symbols that represented ownership by an entity, in fact, go far back to the time of ancient Egypt where clay seals were used to […]
Calculating Marketing’s Contribution to Revenue
Your CEO or CFO has just asked you to calculate the contribution your marketing budget has made to the bottom line. Here’s how you answer that question
Distortions to Marketing Media Mix Choices
Find out which marketing media you should be using and why so many companies get this choice wrong
Mobile Ad Formats You Probably Don’t Know About
Are you still sending traffic from boring banner ads to your landing pages or website? Check out these mobile device, bevavioural response focused ad formats instead and embrace the future.
Ensuring Brand Safety with Programmatic – A Youtube analysis
As Youtube’s advertising crisis seems to show no signs of abating in the near future we decided to dig a little deeper into the issue and offer our readers a more detailed explanation of what is actually happening.
Surefire ways to ensure your next Advertising Campaign is successful
Want to know the way to make your next marketing campaign successful? Of course you do. Cover these 7 critical bases.
The digital marketing myths startups treat as Gospel Truth
Typically startups try to avoid spending resources on strategies that don’t work. Performance is essential for continued funding. However in the Silicon Valley bubble, too many firms have fallen for these 3 SEO myths
Marketing Managers’ Quotable Statistics Cheat List
Trump opinionated discussions with these handy factual Digital Marketing statistics based on recent studies by reputable U.S organisations.
Programmatic Advertising Explained
Programmatic is a term thrown around at digital advertising meetings increasingly these days, but we realized most people misunderstand that it is nothing new or revolutionary. Read more about what it is and what it isn’t with this definitive explanation.