Intellectual Property (IP)
Having a registered trade mark is one thing, protecting it from confusion in the market is another. Ensure you get the best advice and representation in Trade Marks Oppositions.
Before using a brand name or registering your trade mark, get insight into existing use of your proposed trade mark. Doing so may save you the painstaking process of relinquishing your brand later.
Through Alternate Dispute Resolution providers – we assist in resolving disputes concerning unauthorised use of trade marks in domain names.
What is a Brand and How to Build Brand Value
Brand Strategy 101 Prerequisites None Brand Definition This is one of the most difficult words for people to explain to others. “Old English brand ‘burning’ of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).” (Oxford Dictionary) Symbols that represented ownership by an entity, in fact, go far back to the time of ancient Egypt where clay seals were used to […]
Calculating Marketing’s Contribution to Revenue
Your CEO or CFO has just asked you to calculate the contribution your marketing budget has made to the bottom line. Here’s how you answer that question