Behavioural RTB Advanced Online Advertising
The world of online advertising is extremely dynamic and complex. Many of the large agency groups have taken advantage of this complexity to produce a model that is far from transparent, is needlessly confusing and produces a poor ROI. Their processes, allegiance to certain networks and SaaS tools with their reluctance to master new ad formats means they are slow adapting to ad-tech innovations.
This presents you with a lucrative opportunity to take advantage of the online programmatic display network advertising world. We’ve developed a solution for you to access the same networks all the largest advertisers in the country use, at a fraction of the cost. With our guidance you can skip the need for a media agency and offer this product directly to your clients or within your organisation.
Use our access to cutting-edge creative concepts so you can execute professional campaigns in a more efficient way. Achieve your campaign goals, whether they be pure brand awareness or performance.
Full campaign tracking, verification & viewability come as standard so you can report back on the campaign’s performance and be assured the ads will not appear where they shouldn’t.
Choose which organisation you represent
We’ve developed a solution for both brand advertisers or agency intermediaries. Choose the option which most closely matches the business you represent by clicking below.
1 – Agency or outsourced intermediary
You are a creative agency, digital agency or other digital media communications entity who wish to offer an advanced online programmatic advertising service to your clients without the need to engage with a third party media agency
2 – Brand Owner or Client Advertiser
You are the brand owner or work for a brand who wishes to bring advanced online programmatic advertising back in house or create this capability to a certain extent within your organisation.
What is a Brand and How to Build Brand Value
Brand Strategy 101 Prerequisites None Brand Definition This is one of the most difficult words for people to explain to others. “Old English brand ‘burning’ of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).” (Oxford Dictionary) Symbols that represented ownership by an entity, in fact, go far back to the time of ancient Egypt where clay seals were used to […]
Calculating Marketing’s Contribution to Revenue
Your CEO or CFO has just asked you to calculate the contribution your marketing budget has made to the bottom line. Here’s how you answer that question