Digital Programmatic Advertising

Behavioural RTB Advanced Online Advertising

The world of online advertising is extremely dynamic and complex. Many of the large agency groups have taken advantage of this complexity to produce a model that is far from transparent, is needlessly confusing and produces a poor ROI.  Their processes, allegiance to certain networks and SaaS tools with their reluctance to master new ad formats means they are slow adapting to ad-tech innovations.

This presents you with a lucrative opportunity to take advantage of the online programmatic display network advertising world. We’ve developed a solution for you to access the same networks all the largest advertisers in the country use, at a fraction of the cost. With our guidance you can skip the need for a media agency and offer this product directly to your clients or within your organisation.

Use our access to cutting-edge creative concepts so you can execute professional campaigns in a more efficient way. Achieve your campaign goals, whether they be pure brand awareness or performance.

Full campaign tracking, verification & viewability come as standard so you can report back on the campaign’s performance and be assured the ads will not appear where they shouldn’t.

Choose which organisation you represent

We’ve developed a solution for both brand advertisers or agency intermediaries. Choose the option which most closely matches the business you represent by clicking below.

1 – Agency or outsourced intermediary

You are a creative agency, digital agency or other digital media communications entity who wish to offer an advanced online programmatic advertising service to your clients without the need to engage with a third party media agency

2 – Brand Owner or Client Advertiser

You are the brand owner or work for a brand who wishes to bring advanced online programmatic advertising back in house or create this capability to a certain extent within your organisation.

 

Features

Video

Insert your video ad before, during or after the video content your audience is watching online. Choose from pre-roll, mid roll, post roll, auto play, click to play, Youtube TrueView, embedded native video mid article and more.

 

Mobile

Target mobile devices specifically with ads based on their geographic location via geofencing and radius targeting. Isolate tablets vs mobiles and even target the brand of phone or individual device IDs.

 

Social

Control the conversation on social by encouraging shares and comments. Watch your brand message snowball with the power of paid advertising reach on Facebook, Youtube and more.. The perfect complement to your organic social strategy.

 

Rich Media

Use the latest HTML5, responsive animated ads for your campaign. They will appear clear within the browser and load faster.

 

Programmatic & Real Time bidding

Your campaign competes in real time with the open advertising exchange market. You pay for the lowest market rates. This is cheaper than going to the publisher directly.

 

Agnostic coverage

Instead of being restricted to a particular vendors like Google Double Click, we can go straight to the best sources of advertising inventory and pick the ones that are most relevant.

 

Algorithm and manual dynamic campaign optimization

Advanced algorithms will optimize the campaign once launched on an ongoing basis

 

Click fraud prevention

Measures to make sure your ads are reaching real people, not online bots which waste away your budget

 

Brand association control

Avoid negative brand association with content category targeting, negative targeting, exclusions automated keyword blocking and more.

 

Reach

97% coverage of the Australian online media landscape from major news websites to smaller niche publications. Select any ad on any website or app if they offer advertising space.

Budget flexibility – each campaign is customized to your goals and supplied budget.

 

Machine Learning and AI

Utilize the power of advanced intelligence systems to reduce waste and improve ROI without manual intervention.

 

Native ad response mechanisms

Gone are the days where you need people to click on your ad and then follow through to a webpage. You can get them to respond within the ad areas itself. Cut a step out of the equation and watch your conversions skyrocket.

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