Behavioural RTB Advanced Online Advertising
The world of online advertising is extremely dynamic and complex. Many of the large agency groups have taken advantage of this complexity to produce a model that is far from transparent, is needlessly confusing and produces a poor ROI. Their processes, allegiance to certain networks and SaaS tools with their reluctance to master new ad formats means they are slow adapting to ad-tech innovations.
This presents you with a lucrative opportunity to take advantage of the online programmatic display network advertising world. We’ve developed a solution for you to access the same networks all the largest advertisers in the country use, at a fraction of the cost. With our guidance you can skip the need for a media agency and offer this product directly to your clients or within your organisation.
Use our access to cutting-edge creative concepts so you can execute professional campaigns in a more efficient way. Achieve your campaign goals, whether they be pure brand awareness or performance.
Full campaign tracking, verification & viewability come as standard so you can report back on the campaign’s performance and be assured the ads will not appear where they shouldn’t.
Choose which organisation you represent
We’ve developed a solution for both brand advertisers or agency intermediaries. Choose the option which most closely matches the business you represent by clicking below.
1 – Agency or outsourced intermediary
You are a creative agency, digital agency or other digital media communications entity who wish to offer an advanced online programmatic advertising service to your clients without the need to engage with a third party media agency
2 – Brand Owner or Client Advertiser
You are the brand owner or work for a brand who wishes to bring advanced online programmatic advertising back in house or create this capability to a certain extent within your organisation.
Insert your video ad before, during or after the video content your audience is watching online. Choose from pre-roll, mid roll, post roll, auto play, click to play, Youtube TrueView, embedded native video mid article and more.
Target mobile devices specifically with ads based on their geographic location via geofencing and radius targeting. Isolate tablets vs mobiles and even target the brand of phone or individual device IDs.
Control the conversation on social by encouraging shares and comments. Watch your brand message snowball with the power of paid advertising reach on Facebook, Youtube and more.. The perfect complement to your organic social strategy.
Use the latest HTML5, responsive animated ads for your campaign. They will appear clear within the browser and load faster.
Programmatic & Real Time bidding
Your campaign competes in real time with the open advertising exchange market. You pay for the lowest market rates. This is cheaper than going to the publisher directly.
Instead of being restricted to a particular vendors like Google Double Click, we can go straight to the best sources of advertising inventory and pick the ones that are most relevant.
Algorithm and manual dynamic campaign optimization
Advanced algorithms will optimize the campaign once launched on an ongoing basis
Click fraud prevention
Measures to make sure your ads are reaching real people, not online bots which waste away your budget
Brand association control
Avoid negative brand association with content category targeting, negative targeting, exclusions automated keyword blocking and more.
97% coverage of the Australian online media landscape from major news websites to smaller niche publications. Select any ad on any website or app if they offer advertising space.
Budget flexibility – each campaign is customized to your goals and supplied budget.
Machine Learning and AI
Utilize the power of advanced intelligence systems to reduce waste and improve ROI without manual intervention.
Native ad response mechanisms
Gone are the days where you need people to click on your ad and then follow through to a webpage. You can get them to respond within the ad areas itself. Cut a step out of the equation and watch your conversions skyrocket.
Mobile Ad Formats You Probably Don’t Know About
Are you still sending traffic from boring banner ads to your landing pages or website? Check out these mobile device, bevavioural response focused ad formats instead and embrace the future.
Ensuring Brand Safety with Programmatic – A Youtube analysis
As Youtube’s advertising crisis seems to show no signs of abating in the near future we decided to dig a little deeper into the issue and offer our readers a more detailed explanation of what is actually happening.