Digital Business Strategy
An online brand strategy should extend from the overarching brand strategy, but apply specifically to the digital environment. Things to consider will be how the brand is reflected in a digital/online environment. Often the two can differ markedly where a brand’s reputation can be perceived as being market-leading offline, but a poor digital presence can undermined this perception online.
A digital brand strategy should investigate at all the digital brand contact points, including website, apps, social media accounts, reviews, blog mentions etc. Brand monitoring technology can help here. Extending the customer experience into a digital environment should also be examined to provide service consistency.
Many digital SaaS companies use digital distribution channels and form core strategic partnerships on a digital level via integrations which can be lucrative and central to their overall business model.
Digital Disruption AdaptationDigital disruption is affecting most traditional businesses around the world. New technologies increase process automation, efficiency and decrease demand for lower skilled human labour, combining to redefine modern business activities. It’s imperative that organisational business models adapt to these technological headwinds and adapt quickly. The difference between enjoying market dominance and substantial losses in market share is now measured in months - not years. From our experience, different industries respond to disruptive threats in different ways, however by analysing some of our strategic success stories, we’ve identified some common attributes and approaches of organisations that have successfully responded to disruption. With our assistance you will not only learn to reembrace digital disruption, but thrive if you follow our advice.
- Business model disruption stress testing
- Adaptation strategies
- Future proofing & disruption monitoring
Systems StrategyUsing best-fit, connected digital systems for improved efficiency and superior stakeholder experiences Sometimes due to organisational structures, multiple applications/systems are operating independently of each other or performing similar functions with cross-over. Custom system integrations can share data, eliminate process waste and streamline operations with powerful results including operational efficiency and cost savings.
- Saas cloud system recommendations & upgrades
- Custom system integrations (API’s etc)
- System reviews & analysis
Strategic Partnerships and Relationships
- Endorsements & quality signals
- Digital associations & sponsorship
What is a Brand and How to Build Brand Value
Brand Strategy 101 Prerequisites None Brand Definition This is one of the most difficult words for people to explain to others. “Old English brand ‘burning’ of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).” (Oxford Dictionary) Symbols that represented ownership by an entity, in fact, go far back to the time of ancient Egypt where clay seals were used to […]
Calculating Marketing’s Contribution to Revenue
Your CEO or CFO has just asked you to calculate the contribution your marketing budget has made to the bottom line. Here’s how you answer that question