The Digital Marketing Trifecta
Earned, owned and paid media explained
this is the sweet spot where all your online
marketing activities are complimenting one another
in a holistic, comprehensive strategy.
- press mentions
- online word of mouth
- shares, comments, reviews,
- social media advertising
- display network advertising
- Adwords and search PPC
- online sponsorship & paid
- Affiliate marketing
- Sponsored influencers
Natural, organically-attained attention and exposure to your owned media - more valuable and far more trusted than perceived paid exposure.
accessible brand contact points owned and controlled by the brand and available to the customer. Includes websites, apps, social media pages, CRM interfaces, etc.
Driving attention and exposure to your owned media through paid promotion channels. Aka 'paid reach'