The Digital Marketing Trifecta

Earned, owned and paid media explained

SYNERGY -

this is the sweet spot where all your online
marketing activities are complimenting one another
in a holistic, comprehensive strategy.

ORGANIC WOM

- press mentions
- online word of mouth
- shares, comments, reviews,
re-posts etc.

ADVERTISING

- social media advertising
- display network advertising
- Adwords and search PPC
- online sponsorship & paid
partner programs
- Affiliate marketing
- Sponsored influencers

Natural, organically-attained attention and exposure to your owned media - more valuable and far more trusted than perceived paid exposure.

DIGITAL ASSETS -

accessible brand contact points owned and controlled by the brand and available to the customer. Includes websites, apps, social media pages, CRM interfaces, etc.

Driving attention and exposure to your owned media through paid promotion channels. Aka 'paid reach'

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